Our new tongue in cheek global Hardcore Denim campaign ‘Say It Witcha Booty’ is featuring icon Snoop Dogg. It’s a creative celebration of all denim booties. Men, women, islands, hot air balloons and yes... even doggs. Snoop is a real original: one of a kind, master of his craft. He continuously re-invents himself and merges worlds in unexpected ways to remain creatively cutting edge. ‘Say It Witcha Booty’ unites G-Star’s Hardcore Denim philosophy together with Snoop’s signature blend of humour, style and backside appreciation.
“G-Star and Snoop Dogg – Nuthin’ but a ‘G’ Thang!”