Following the success of our centennial year anniversary shoot featuring Alexa Chung; we decided to take the much loved fashion icon's creative direction for our Spring / Summer 2012 mainline collection campaign photo shoot set in Miami, USA.
The only direction we gave her was " Go create" giving Alexa free reign to style the shoot. She hit the roads with renowned photographer Guy Aroche to illustrate the fun, carefree lifestyle of Superga through her own persona. Capturing Superga's versatility, Alexa teamed the iconic 2750 sneakers from Superga's SS12 collection with outfits of her choice.
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