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Acqua di Gioia, the new fragrance for Women by Giorgio Armani - 30" Spot

JOY THAT CARESSES THE SKIN

Inspiring an emotion that draws on both the land and the sea, ACQUA DI GIOIA is an essence of joy extracted from the very heart of the elements.

ACQUA DI GIOIA celebrates Woman and Nature, suggesting an exhilarating escape in which all the senses are awakened. It is inspired by distant islands where Giorgio Armani likes to replenish his energy and where rainwater and sea spray blend together creating a liquid that evokes the very spirit of luxuriant and fertile nature. In ACQUA DI GIOIA, powerful terrestrial elements conjure up the image of a strong, serene and free-spirited woman who exists in perfect harmony with Mother Nature.

Giorgio Armani sublimely expresses the elation of the senses with a joyful creation that caresses the skin: ACQUA DI GIOIA.


ACQUA DI GIOIA: A HYMN TO NATURE IN ALL ITS FORMS

There is a charming sensation of freshness from the very first vegetal notes which are carried along in a deliciously heady current of crushed Mint, with a zest of Italian Limone Primo Fiore Femminello", harvested from the first spring blossoms in Calabria.

This emotion transforms into an aquatic renaissance with a delicate and crystalline nature derived from the scent of Water Jasmine, giving the perfume sophisticated and unexpected facets.

At its base, ACQUA DI GIOIA bears the signature of water rooted in the Earth, revealed by luscious LMR* Cedarwood sprinkled with sensuous Brown Sugar and Labdanum, which is one of the rare plants to possess animal notes.


LIKE A DROP

With its curved lines, decidedly inspired by the forms of nature, Giorgio Armani has created the ACQUA DI GIOIA bottle so that it combines the notion of the waves of the sea and a womans body in a single drop of thick, transparent glass.

This pure, organic design is a modern embodiment of Giorgio Armani's aesthetic of essential elegance and also references the search for contemporary, authentic femininity that inspires him. An emerald green droplet continues the wave effect and is blown into the glass to seal the bottle.

Its minimalist sea green pack is covered with a pearlescent sheen that suggests the natural, effervescent spirit of the fragrance.

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